IBM i ,
The long-rumored and much-debated rebranding of IBM’s disparate server lines, known under the code-name Mach1, was announced on October 3, just a few weeks before the fall COMMON midrange trade show in Baltimore. The AS/400 is henceforth known as the iSeries 400, not the I/500, as had been widely reported. But there’s a lot more to Mach1 than renaming the AS/400. For the next several months, IBM is going to be blitzing the media and its customer base in an attempt to establish a new, unifying brand identity for its server lines, as well as new subbrand identities for the machines that used to be called AS/400s, S/390s, RS/6000s, Netfinities, and NUMA-Qs.